If you have access to the internet then I don’t think ChatGPT needs any introduction. Everyone I have talked to is harnessing its powers in some way or another. Every, single, one. Bar none. From writing love poems to your significant other to preparing CVs to content creation for SEO purposes to just asking it the silliest stuff for pure entertainment – it’s just too useful.
I’d like to think of ChatGPT as our very own version of Jarvis from Ironman. Sure it may be limited to text for now, but this is merely the infancy stage. GPT4 is now available in ChatGPT Plus as a paid subscription, and we can only imagine how this technology will change things in the years to come.
In this article, I’d like to focus on how ChatGPT is changing the SEO landscape and especially with content creation.
Paid AI Tools vs ChatGPT
It’s certainly no big secret that every digital marketer is going crazy with generating content using ChatGPT. But this isn’t exactly something super new. Paid AI copywriting tools such as Rytr or Copymatic have been around for several years. What made ChatGPT famous is really its accessibility. Being totally free is a huge deal. Not just great for end users, but for the machine learning algorithm as well. AI works on Big Data. The more you feed the AI monster – the smarter it gets. And what better way to feed that thing than by making it free and allowing it to compute gazillions of user queries each day?
Content Hacks with ChatGPT
It’s like that horse racing machine I used to play back in the day. Everyone thinks they’ve got it figured out somehow. Place your bets this way along those numbers using a very specific amount = win liao! If only it was that easy right? So now here comes all the digital marketers who swear they know the secret hack. Here’s another one. Or how about this one that promises to unlock any SEO niche content? Of course, I have devised my own secret GPT sauce which I will gladly reveal to you over here.
The process flow is key. You can’t just instruct it on a general surface level. For example: “Write me an article about leather wallets” isn’t too good.
How about something along the lines of: “Write me an SEO-targeted article, targeting the keywords ‘leather wallets‘”. Slightly better maybe, but still not good enough.
You’ll need more specifics like “Write me an SEO-targeted article, targeting the keywords custom-made trifold leather wallets, and include the latest trends in wallet designs“.
The more niche your instructions are, the better.
But then how do you ensure the content generated is deemed original and canonical content by the search engine? And what are the procedures if it is or isn’t? That rabbit hole goes deeper.
It’s Not Plagiarism, Its Maximum Effort!
Many people may think that ChatGPT is the ultimate plagiarising tool. But that’s a cynical way of looking at it. It’s really the ultimate research tool. Knowing how to use the tool effectively is a skill in and of itself. So much so that educators are promoting the use of ChatGPT in classrooms.
When it comes to SEO, google search is particularly cruel to websites that generate duplicate content. The way it detects this is by aggregate percentage. Not binary. So it’s not like your content is 100% exactly the same as another – but it could be 50% or 67.8% similar and that hurts your ranking too. What you really want is for ChatGPT to generate content with the lowest possible amount of content duplication in this regard. And with that in mind, go forth and formulate your very own super secret GPT content hack!
Woe to Copywriters?
So there’s this talk in town that AI powers like ChatGPT will reduce jobs around the world and make more people moot and jobless. I disagree with this idea. Fear-mongering usually sprouts whenever some new technology comes out. It isn’t new, and it isn’t always correct.
Before cars were invented, animal-drawn carriages and bicycles were widely used. People believed that the car industry would wipe out all the jobs in the transport industry. Well yes, it did that, but it also created massive job opportunities in car garages, mechanics, parking spaces, and everything else that came with automobiles.
With the rise of streaming services like Netflix and Hulu, many people predicted the end of movie theaters. However, movie theaters have adapted by offering luxury experiences, such as dine-in theaters and VIP seating, and have continued to draw audiences with immersive experiences like IMAX and 3D.
With the rise of email and digital communication, many people predicted that postal services would become obsolete. However, the postal industry has adapted and diversified into other logistic services and is still a crucial part of any economy.
Yes, AI is certainly going to make some specific human jobs less feasible. But it is also going to open just about as many, if not more, opportunities in the job market. So traditional copywriters today can either be the biggest losers or winners depending on how they pivot.
