Description
Marketing & branding team leaders are faced with an ever-evolving landscape. Your brand is the story. Design is the storytelling. Savvy businesses and consumers today can agree on one thing: Good design is good business.
Learn Adobe Photoshop and Illustrator fast and easily by joining our graphics design courses. From technical skills to best practices and guidelines, participants are trained from the ground up. No prior knowledge of design is required for this course.
Once mastered you will feel confident and comfortable with using Photoshop and Illustrator to perform various graphics design tasks using established design principles. Understand the nuances of PPI, image resolutions, print-friendly guidelines, typography, design balance, white spacing, colour theory, core fundamentals, and design trends.
This course aims to impart a good understanding of core design principles that can be applied across many applications. We also examine practical real-world applications of graphics design at the workplace. Participants will be given value-added templates to help with ideas and as a leaping board when starting any graphic design project.
ADOBE PHOTOSHOP
Learn to edit, correct & enhance your photos with ease.
Coverage: Core fundamentals. Layer masking. Extraction. Typography. Portraiture editing. Dodging & Burning. Camera RAW. Correction & enhancements. Composition. Batch automation and actions. Brushes. Layer effects, and more.
ADOBE ILLUSTRATOR
Learn to develop printed materials such as brochures and business cards.
Coverage: Core fundamentals. Artboards. Layer management. Shapes. Colours and gradients.Stroke and brushes. Clipping mask. Pathfinder. Pen tool. Tracing methods. Smart guides. Typography. Effects. Symbol sprayer. Live paint, and more.
Outside of business case use, general graphic design skills are also useful when it comes to touching up all types of photos or creating personalized prints. Anyone who is creative can certainly benefit from having graphics design skills.
Course Objectives
At the end of the course, participants will be able to:
- Describe the differences between pixel and vector technologies.
- Understand graphic design fundamental principles and theory.
- Develop printed materials such as brochures and business cards.
- Modify and illustrate graphic files or presentations.
- Solve photo exposure problems and color corrections.
- Construct attractive social media posts.
- Apply batch automation to loop a task and save time.
- Explain the importance of PPI calculations to ensure high-quality print.
- Examine good designs versus bad designs, based on proper guidelines.
- Identify sources of inspiration as a leaping board for design ideas.
Who Should Attend
- Marketing or branding team leaders and members.
- Business executives who want to learn how graphic design can help at work.
- Anyone who is creative and wants to pursue it on a digital level.
Course Delivery Methods
This course can be delivered in:
- In-Person
- Online
For maximum learning impact and retention, this course uses the following methods:
- Group discussions and brainstorming.
- Case studies.
- Videos, lectures, quizzes, and pre/post-tests.
Course Requirements
* Important:
Participants are required to bring their own laptops pre-installed with Adobe Photoshop and Illustrator.
Training Outcomes
Participants will be able to use Photoshop and Illustrator to create attractive graphic designs.
Pre-Requisites
This course is beginner friendly.
Suitable For
Anyone with an interest in creating designs with Illustrator and Photoshop
Benefits of this Graphics Design Course
Brand Recognition
Develop a distinctive and memorable brand identity that sets you apart from competition with the aid of graphic design theories and fundamentals. Customers can recognise and recall a brand more readily if its logo, typography, colour scheme, and other visual components are well-designed. And this certainly helps to boost overall brand loyalty.
Professionalism
A professional-looking website, business cards, brochures, and other marketing materials help businesses establish professionalism, credibility and trust with their target audience and make a lasting impression. In contrast, poorly designed visuals make a business appear unprofessional.
Competitive Advantage
Having a unique and recognizable visual identity can give businesses a competitive advantage. Good graphics design can help businesses stand out from their competitors and create a strong brand presence, and helps your business to grow and succeed.
Communication
A company’s branding can be effectively communicated through proper use of graphic design, by choosing the correct layouts, colours, font, and images. This can help to subconsciously improve customer understanding and promote brand loyalty.
Consistency
Good graphics design will help your business to maintain consistency across all marketing materials. Consistent branding establishes a stronger presence, and build trust with customers.
Join SIGMA Graphics Design Courses
Other info
- Training is conducted in English only.
Training Venue
No. 30-2, Jalan PJU 5/11, Kota Damansara, 47810 Petaling Jaya, Selangor. Kuala Lumpur, Malaysia.
Walking distance from Starbucks, Papparich Cafe, and Kayu Nasi Kandar.
