The top half of the front page that readers can see when the paper is folded is referred to as “above the fold” in the newspaper industry. “Above the fold” in web design refers to the area of a website that viewers can see without having to scroll down. It has an impact on user engagement, conversion rates, and user experience because it’s users’ initial impression of a website.
Here’s an awesome list of websites with good above-the-fold designs.
Keep it Simple and Clear
Above the fold should be simple, clear, and easy to understand. Users should be able to quickly grasp what the website is about and what they can do on it. Avoid cluttering above the fold with too many elements or information that can overwhelm users. Focus on a clear message and a strong call to action that encourages users to explore the rest of the website.
Use Attention-Grabbing Visuals
Visuals play a crucial role in capturing users’ attention and conveying the website’s message. Use high-quality images, videos, or graphics that are relevant to the website’s content and goals. Make sure the visuals are optimized for the web, load quickly, and don’t affect the website’s performance.
Use Contrasting Colors and Typography
Contrasting colors and typography can help draw users’ attention to important elements on the website. Use contrasting colors for the headline, call-to-action button, or any other critical element that you want users to notice.
Prioritize the Most Important Information
Above the fold should prioritize the most critical information that users need to know. This can include the website’s name, tagline, value proposition, or any other key selling point. Avoid burying important information below the fold or in less visible areas of the website.
To Do or Not To Do
The above-the-fold topic has some controversy. Some designers believe that it doesn’t matter today. The argument is that users will scroll anyway making the issue moot. There are arguments and counterarguments to this issue. However the simple truth is that giving care and thought to it, is better than ignoring it entirely.
At the very least, optimising the top fold is important when it comes to loading speed. Google Page Speed Insights recommends prioritizing speed optimisation for the top fold of your pages.
One Glance Capture
Your above-the-fold screen should clearly convey what your website is all about in a single glance. When your visitor immediately understands your business from the top fold, everything else becomes easier moving forward.
Page Aesthetics
Caring about the top fold simply makes your page more beautiful to look at. A big part of web design is aesthetics. You can even optimise the top fold according to different devices, ensuring optimal user experience.