AdWords Call-Only Campaign is a type of advertising campaign that allows advertisers to create ads that are specifically designed to encourage customers to call their business directly from a mobile device.
The goal is to make it easy for potential customers to reach you with a phone call. The traditional process flow was:
- The user sees your ad.
- Clicks the ad link.
- Visits your webpage and reads more stuff.
- Decides to engage with you, or maybe not.
Now with the Call feature, it becomes:
- The user sees your ad.
- Clicks the call button.
- Directly engages in conversation.
With Call-Only Campaigns, when a user clicks on the ad, instead of being directed to a website, they are taken directly to a phone call with the advertiser. This type of campaign is particularly effective for businesses that rely heavily on phone calls, such as service providers or local businesses.
To set up a Call-Only Campaign, advertisers need to create a campaign in Google Ads and choose the “Call-Only” ad format. Advertisers can then create an ad that includes a phone number, business name, and a brief description of their services.
When users search for keywords related to the advertiser’s business on their mobile devices, they will see the Call-Only ad at the top of the search results. If they click on the ad, their device will automatically dial the phone number provided in the ad.
Call-Only Campaigns can be a powerful way to drive leads and conversions for businesses that rely on phone calls. By making it easy for customers to call a business directly from their mobile devices, businesses can increase the likelihood of converting searchers into customers.
